Described recently in the Washington Post as the new “Just Do It”, the Holstee Manifesto is arguably the most important icon produced by this innovative company. The manifesto was created by the three Holstee founders on the steps of Union Square as they quit their jobs and embraced the future. It captures the emotion of what they aspired to and has inspired many more, being shared over 500,000 times and viewed by 60 million.
Holstee recently released the Manifesto Lifecycle video that captures the spirit of message. The bicycle is the central cultural icon they chose to best convey the inspirational tone of the manifesto. Enjoy.