While Asia and the Americas are moving forward with positive economic growth, the Eurozone contraction persists. However, it’s not all bad news. Despite the high unemployment, Europeans are taking to the bicycle in record numbers.
It’s really not all that surprising – when people are confronted with financial stress, they find ways to cut costs and make every dollar (or Euro) stretch as far as possible. This innovation is driving the resurgence of the bicycle as a truly mainstream mode of transportation.
Cars are simply problematic, and this is compounded during an economic funk. They’re expensive to purchase, fuel, insure, park, repair, service and stressful to maneuver in congested cities. The humble bicycle offers many strategic advantages, and this special CCTV report confirms this.